Peet's Coffee & Tea is a specialty coffee roaster and retailer founded in 1966 in Berkeley, CA by Dutch immigrant Alfred Peet. The iconic "to go" paper cups originally designed (and sited in the 80's) with artwork indigenous to coffee-growing countries. This appealed to my art history background and is the kind of brand integrity and authenticity that I fell in love with. I have thoroughly enjoyed designing and growing with Peet's over the years.
Retail Programs and Promotions, Design Assets