Astral is a recreational cannabis brand with exceptionally potent products whose mission is to expand their consumers' consciousness by taking them to "higher dimensions". In order to capture these dynamic thoughts and keep the brand accessible, we created a multi-use identity system that is expressed through interchangeable brand assets that illustrate the idea of cosmic lightness and expansiveness.
Identity, Packaging, Brand Assets and Digital Media
An established vintner seeking to rename and rebrand a newly purchased estate needed design concepts to help visualize their top naming choices. We designed logos, labels and mood boards to capture possible brand directions.
Peet's Coffee & Tea is a specialty coffee roaster and retailer founded in 1966 in Berkeley, CA by Dutch immigrant Alfred Peet. The iconic "to go" paper cups originally designed (and sited in the 80's) with artwork indigenous to coffee-growing countries. This appealed to my art history background and is the kind of brand integrity and authenticity that I fell in love with. I have thoroughly enjoyed designing and growing with Peet's over the years.
Retail Programs and Promotions, Design Assets
As the premier barre-based workout founded in San Francisco in 2001, Bar Method has now franchised their beautiful studios and technique in over 25 states across the country. This series of print collateral was developed to promote a new Bar Method location in Chicago, Illinois.
Door Hanger, Brochure, Banner, Promotional Display, Storefront Signage
Clean Green is the "organic" certification for the cannabis industry, but since the USDA does not recognize cannabis as a legitimate agricultural crop, it cannot officially be called "organic". Developed by a USDA Organic Certifier who saw the need for third-party certification in cannabis, the business grew rapidly but the brand got little attention and needed major clean-up. First, we helped them streamline information and communication, then upgraded design assets and created a simple brand architecture and usage guideline.
Brochure, Print Ads, Sell Sheets, Brand Usage Guideline